Inspired in Australia, born In San Diego
It all started with the need for a convenient, nutrient dense breakfast that would prevent the mid-morning trip to the vending machine. Taking inspiration from Australian cuisine and their slang term for breakfast, brekki was born.
Called Bircher Muesli in Europe and Australia, we felt it most resembled an american breakfast quickly becoming mainstream, called Overnight Oats. A mixture of oats, grains, seeds and fruit soaked in milk, in Brekki’s case, dairy-free milk.
Born in San Diego
With a love for breakfast, and lack of options, brekki was founded in 2017 by former professional athlete, newly minted father of two and beverage industry veteran, Greg Peyser. The brand was first sold in 11 Souther California Whole Foods Markets, including Del Mar, Irvine & Manhattan Beach, California markets and has since gained national distribution. Each day, brekki brand loyalist make it their mission to educate consumers and grow the brand one satisfied customer at a time!
Our approach is simple: use simple plant based ingredients, make it taste great, and deliver a nutritionally balanced product.